Welcome to Professionals with Purpose.

We’re not just about good news stories: we share the stories of how people and teams are growing their income and impact at pace.

Howard Lake
Editor
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Leading with purpose drives employee and customer loyalty

Employee engagement is crucial to building a successful business, but this doesn’t come easy. Globally, only 20% of employees are engaged with their employer currently. When considering who to work for, more people than ever before are looking into a company’s corporate social responsibility (CSR) activity and how they use business as a force for good.

It’s never been so important for businesses to take their social value and activity seriously. Not only can this make you more profitable, but attract and retain talent, and of course contribute to making the world a better place. In fact, when a company leads with purpose, 76% of employees and customers are more likely to trust them, and 72% are more likely to be loyal.

At Engage, our purpose is extremely important to us and we regularly look for new ways to support charities in our local area. For example, in 2016 we set up the Engage Elympics which is our annual challenge to become the healthiest agency in the UK whilst raising money for our nominated Leeds charities. So far, we’ve raised over £51,000 for deserving causes, including CATCH Leeds, Sunshine and Smiles, St George’s Crypt and Open Country.

Force for Good

Our most recent initiative is our Force for Good volunteering policy which gives our employees a total of 40 days of paid time off for volunteering activity in the community.

The Engage team isn’t restricted to a set list of charities to choose from, and can volunteer with any cause that is close to their heart.

We launched the volunteering initiative to encourage our staff to support and give back to the community. It allows us to connect with the local community, understand the potential challenges that are out there, provide support wherever we can and support our colleagues in terms of their mental health and wellbeing.

This also helps us to build a network of trusted individuals in the local community which has a positive impact on our reputation. Our team members who’ve been involved have truly felt a sense of achievement and are looking forward to taking up the volunteering days that are available this year.

The most recent charity to be supported through the volunteering initiative is FoodCycle, which aims to make food poverty, loneliness and food waste a thing of the past for every community. FoodCycle is more than just a charity. It uses its volunteers as a Force for Good to connect communities, reduce loneliness and food poverty, and help anyone who needs them. Their vision is truly inspiring.

Commenting on the volunteering opportunity, our Head of Marketing, Yasmin Russell said:

“The rise in the cost of living is worrying for everyone, especially those who are less fortunate. FoodCycle aims to ease some of those worries throughout the week; nobody should have to worry about their next meal. FoodCycle has introduced a new hub and home in the community that ensures a safe, supportive place for anybody to come along and enjoy a warm environment, hot cuppa and a hearty meal”.

Find out more about Engage’s purpose and why more companies should consider investing in business as a force for good.


A guest post from Engage.

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