Johnny Pitt and The Creative Shootout

How and why Johnny Pitt founded and grew The Creative Shootout to transform the fortune of a charity, every year, through the collective power of creativity.

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If you are wondering how you can have a more positive impact while you run a business or earn a living, you’re in the right place.

Read on for examples of businesses, charities, government organisations, individuals and entrepreneurs who have done it or are achieving it - and often doing so at pace.

In addition we help you discover opportunities, tools and resources to help you in your aims to work with a social impact or to find a social impact role or employer.

This week we hear from Johnny Pitt, founder of The Creative Shootout. His success shows that you don’t need to work for a charity to achieve positive change: sometimes you can just use the skills and team at your own business to introduce a new programme or initiative that benefits others and your own business.

And then magnify the impact by involving your contacts and partners in your sector. An element of competition also goes down well.

Howard Lake
Editor
[email protected]

Johnny Pitt and The Creative Shootout

Founder of the Creative Shootout Johnny Pitt

Johnny Pitt

Tell us about The Creative Shootout and its aims

The Creative Shootout was created by me in 2016 as I was utterly bored of going to traditional ‘award ceremonies’ that seemed to serve little purpose other than to line the pockets of the organising company.

Whilst I appreciate that these awards have their place and are important, they never celebrate the talent, or the shortlisted campaign ideas, in any meaningful way. Have a dreary dinner in a hot hotel ballroom, smile, collect a trophy (or not!) and walk off stage. And fork out loads of money for the privilege! Where’s the integrity or fun in that?

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